The Gaming Industry’s Losing Bet on Realistic Graphics

Video game graphics have become hyperrealistic over the past four decades. But in recent years, visual upgrades have had diminishing returns. The industry, which was hit with layoffs and studio closures this year, is now wondering whether a marketing tool is instead a financial liability.

​Video game graphics have become hyperrealistic over the past four decades. But in recent years, visual upgrades have had diminishing returns. The industry, which was hit with layoffs and studio closures this year, is now wondering whether a marketing tool is instead a financial liability.