The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.
The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers. Advertising and Marketing, Movies, Theaters (Buildings), AMC Entertainment Holding Inc, National CineMedia Inc, United States