How To Create User Stories That End Frustrating Conversations About Marketing

A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.

​A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page. Read More

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