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Category: Marketing

October 29, 2024Marketing

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

It’s time to rewrite your B2B content and marketing playbook for 2025. […]

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October 25, 2024Marketing

A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

As Content Marketing World wraps up, Robert Rose challenges content and marketing […]

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October 24, 2024Marketing

How To Set Up a Content Scoring Process for Better Decisions

Metrics don’t tell your content asset’s whole story. To truly understand the […]

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October 23, 2024Marketing

B2B E-Commerce: How To Plan Content To Support Digital Sales

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by […]

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October 22, 2024Marketing

Embrace the Valuable Friction Between Creativity and Technology

Will AI lead content and marketing into a complacency crisis? Maybe — […]

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October 18, 2024Marketing

Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

New research reveals almost all marketers say data standards are essential for […]

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October 17, 2024Marketing

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing […]

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October 16, 2024Marketing

How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, […]

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October 15, 2024Marketing

Why You Have To Care Enough To Send the Very Best in B2B Marketing

B2B marketing is more than an intellectual puzzle to solve. To succeed, […]

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October 11, 2024Marketing

How To Catch Content Lightning in a Bottle

Media consumption isn’t like it used to be. Online videos beat TV […]

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