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Category: Marketing

August 14, 2024Marketing

7 Ancient Archetypes That Give Your Content Fresh Relevance

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in […]

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August 13, 2024Marketing

Can You Rent Success by Publishing Beyond the Website?

Deliver valuable content experiences beyond your website, but don’t abandon your owned […]

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August 9, 2024Marketing

So, Google’s a Monopoly — Will Anything Change?

Mainstream media coverage of the Google monopoly ruling might make you think […]

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August 8, 2024Marketing

How To Get Branded Content Right: Examples, Ideas, and Tips

Branded content, typically produced with a media partner, delivers immersive, entertaining, and […]

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August 7, 2024Marketing

How To Turn Old Content Into a New Work of Art With an AI Assist

Ready to put out a new album filled with remixes that will […]

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August 6, 2024Marketing

The New Facts About Your Owned Media Strategy

Some people say owned media strategies are dead. They’re wrong about that. […]

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August 5, 2024Marketing

How To Create User Stories That End Frustrating Conversations About Marketing

A CEO and a data scientist have a conversation about generative AI […]

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August 2, 2024Marketing

Small Player Wins Big in Brand Games

A small sports apparel brand made a fresh marketing play that gained […]

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August 1, 2024Marketing

23+ Roles You Might Need on Your Content Marketing Team

Great news! The 2025 budget is bigger, and you can add a […]

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July 31, 2024Marketing

How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content

How does your B2B brand create content that stands out from its […]

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