After spending the past two decades cultivating a market for casual gamers, Nintendo is relying on star power in its latest advertising campaign. Zachary Small, a culture reporter for The New York Times, analyzes Nintendo’s marketing over the years and what it tells us about the company
After spending the past two decades cultivating a market for casual gamers, Nintendo is relying on star power in its latest advertising campaign. Zachary Small, a culture reporter for The New York Times, analyzes Nintendo’s marketing over the years and what it tells us about the company